Reach the MSP owners who make the buying decisions
MSP Unplugged is the weekly podcast for growing MSP owners: shops under $1M in revenue with 10 or fewer techs. Hosts Paco Lebron, Rick Smith, and Nancy Henriquez talk with owners, operators, and the vendors who serve them about what's actually working: growth, cybersecurity, AI, sales, and running a better managed services business.
If your product or service helps growing MSPs, sponsoring the show puts you in front of the people who choose the tools. They hear about you from a voice they already trust.
Who's listening
We make the show for MSP owners and IT business leaders who run lean teams, wear every hat, and make the purchasing decisions themselves.
- Emerging MSPs building their stack and their client base
- Established owners looking to grow, add security services, and run more efficiently
- Decision makers who sign off on the tools their team uses
- Continuous learners who come back episode after episode
These are the lean shops we make the show for. For context, Datto's State of the MSP Industry 2025 report (1,262 MSPs surveyed) found that MSPs with 1–4 employees average about $337K in annual revenue.
By the numbers
- 148K+ all-time downloads (Libsyn, IAB-certified; 148,058 as of October 2026)
- 14.6K+ unique downloads in 2026 (Libsyn, Jan 1–Oct 18)
- ~300 episodes published
- About 75% of listeners are in the US and Canada (Libsyn)
- Top listening apps: Apple Podcasts, Spotify, and Overcast
- 1,750+ YouTube subscribers, and 72.5% of YouTube watch time comes from non-subscribers (last 365 days), so the show keeps reaching new viewers
- Recent episodes typically reach about 150–220 downloads in their first week
Ways to partner
Sponsored Guest Appearance A 30-minute episode featuring a guest of your choice, plus two social media clips from the episode for extra reach.
Audio Podcast Sponsorship Four audio episodes with a 15-second pre-roll, a 60-second mid-roll, and your info and links on each episode's show notes page.
Video Podcast Sponsorship Four video episodes with the same pre-roll, mid-roll, and show-notes links, plus an advertisement graphic on screen during your spots.
Audio + Video Podcast Sponsorship Our most complete package: four episodes across audio and video, with pre-roll, mid-roll, an on-screen ad graphic, and show-notes links.
Packages can be combined or customized to fit your goals and timeline. Contact us for pricing and availability.
Brands that have partnered with us
Podcast sponsors Huntress · Check Point · Proofpoint/Hornetsecurity · IRONSCALES · SuperOps · ThreatLocker · OpenText · ScalePad · Guardz · Coro Cybersecurity · SkyKick · usecure · Couchdrop/Movebot · Flamingo · Beachhead · Monjur · The ASCII Group
Past event partners Pax8 · Datto · Lenovo · INKY · ESET · Malwarebytes · SonicWall · Acronis · Todyl · Blackpoint Cyber · Syncro · Blumira · Augmentt · Timus Networks · Cambium Networks · Thread · AlertOps · Atakama · Secret Double Octopus · Compass IT Compliance · Wave4
Let's talk
Want pricing, open dates, or ideas for reaching MSP owners? Fill out the form below, or email our team at info@mspunplugged.com. We'll send you our current rates and next steps.